A two day programme with a second day crisis simulation exercise option
Crisis management is an umbrella term that includes many components from crisis planning and assigning impact values to media communications and assessing the cost of intervention. Organizations caught off guard by crises often pay the price in long-term damage that is not only financial but also damaging to reputations and customer perceptions.
This programme starts by looking at the decisions that have to be made as a situation deteriorates and the assessment of whether a crisis is actually occurring or going to occur. But as prevention is better then cure we move onto consider how to develop a prioritised list of the worst things that could happen and then assigning a "crisis impact value," based on its potential to cause damage. The probability of problems is also rated. This assessment is based on history and a company’s systemic weaknesses. We show how to produce strategies that will reduce the probability of specific crisis’s arising and show ways to develop contingencies to limit the impact of a crisis once it occurs.
The types of people best suited to work on crisis management teams are looked at and then the media interaction options and techniques are considered. Amongst the other topics considered is the analysis-paralysis syndrome that can occur in a crisis.
Remember crisis management deals with the reality of the crisis; crisis communications deals with the perception of the reality and this programme deals with it all.
At the end of the course participants will be able to:
- Assess potential crisis situations
- Prepare crisis management plans
- Evaluate the implications
- Maintain and update plans
- Deal effectively with all external and internal stakeholders
- Implement the plans as and when needed.
- Review events and plan for future situations
Topics to include:
- Identifying the crisis
- Isolating the crisis
- Managing the crisis
- Crisis communications
- Media relations
- Damage control
- Assembling a crisis management team
- Creating a crisis management plan
- Crisis forecasting
- Crisis intervention
- Decision making under crisis-induced stress
Training Methods and Course Material
The programme itself will be a combination of formal content, experiential workshop activities and exercises. A workbook will be used in the sessions and it will include helpful aids and tools to be used in the workplace and for future reference.
A day long simulated disaster exercise can be designed around a company’s specific markets and environments and run as a third day if required