22 Apr Einstein Once Said
Einstein once said "Not everything that can be measured is valuable and not everything that is valuable can be measured." ...
Tips
22 Apr Beliefs & Values
A belief is what is true - a value is what is important. The cognitive components of the organisation are seldom explored in sufficient depth and yet often reveal most about the organisational 'health' or 'sickness'. Beckhardt for example in his technique...
22 Apr A View Of Life
This was written by an 83-year-old woman to her friend Dear Bertha, I'm reading more and dusting less. I'm sitting in the yard and admiring the view without fussing about the weeds in the garden. I'm spending more time with my family and...
22 Apr Transactional Analysis in Marketing
Transactional analysis is a theory about personality, personality development and communication. Its ideas were developed by Eric Berne in the 1950s, published in his Transactional Analysis in Psychotherapy (1951), then popularised through his later books, notably Games People Play, The Psychology of Human Relationships...
22 Apr Problem Solving Strategies: The Synetics Approach
The term Synectics from the Greek word synectikos which means "bringing forth together" or "bringing different things into unified connection" and since creativity involves the coordination of things into new structures, every creative thought or action draws on synectic thinking. Synectic...