A focused half-day session giving delegates an insight into the business benefits of using an integrated customer database to maximise opportunities and profit; together with an introduction as to how to create one.
Those businesses that can have a face to face dialogue with their customers do not always realise the importance of organising and using the knowledge they possess. That knowledge may already be on a computer system, perhaps in an accounts package, or in a salespersons memory. This seminar will aim to show the business benefit of bringing all that data together and how it can be transformed into useable, profitable information.
At the end of this seminar participants will be able to:
A formal seminar presentation, using multimedia projection from a pre-programmed lap-top computer and supported by an easy to follow set of notes. Examples of database requirements will be simulated and two types of software used to demonstrate the different types of solution available. The seminar will commence at 8.30 am or 1.30 pm and run through until 12.30 am or 4.30 pm.